Photo by Michael White
I advocate often for cities to prepare sustainability reports. In a previous blog, “GRI Reporting for Cities,” I made the case for cities to use the GRI G4 Sustainability Reporting Guidelines so cities can manage their progress in achieving environmental, economic, and social goals.
So is there more can I say on this subject? You bet!
The focus on cities as a vehicle to sustainable development keeps gaining traction. City governments face daunting economic, environmental, and social challenges. SustainAbility has published reports that make the case for focusing on cities as a critical approach for improving the Earth’s sustainability. Cities may well be the key to addressing the planet’s many challenges, but they cannot solve them alone. In its report Citystates II The Case for Corporate Leadership in Urban Sustainability, SustainAbility encourages public private sector partnerships. It is a compelling argument.
There is an urgent need, and a huge opportunity, for local and international stakeholders to prioritize the sustainability requirements of cities, and with them, broader sustainable development. Chief among these stakeholders is business, which has both the opportunity and responsibility to take a leadership role (and the chance to reap substantial benefits in the process), and without which cities will be unable to innovate and scale their efforts at nearly the required pace. Though there are many leading examples of cities and companies working together to accelerate progress on urban sustainability, this agenda is only beginning to enter mainstream business thinking, and overall city-business collaboration remains underdeveloped in aggregate and challenging in practice.
The last comment strikes me as quite interesting, “…this agenda is only beginning to enter mainstream business thinking, and overall city-business collaboration remains underdeveloped in aggregate and challenging in practice.”
What can be done to bring this along?
Cities need to publish sustainability reports. By doing so they would be better able to communicate their sustainability strategy, risks, and opportunities. Cities need to be transparent so businesses can decide whether to engage in a private public partnership or to relocate to the city.
Businesses analyze a variety of information to make decisions. A city sustainability report would be an important piece of the analysis. If a business is interested in building a new plant in a city, it may have concerns about the environmental health of the city. A sustainability report would provide information about a city’s greenhouse gas emissions, waste management, water quality, effluents, and transportation. The environmental health of a city would have impacts on its workers or its production processes. For example, water availability and quality may be essential to a company’s production processes or delivery of services. In the hospitality industry, water for cleaning, bathing, and cooking is a key part of providing services. City water sources and quality are important to the hospitality industry. Companies may think twice about building a hotel that would require their own large capital investments to insure sufficient water quantity and quality.
In addition, a sustainability report would provide information about the economic health of a city. Information about economic resources generated and disbursed by a city can indicate major economic issues facing a city. For example, a trend of decreasing tax revenues may affect how a city seeks to fund its services. Other sources of revenues such as public private partnerships may be on the rise. The disclosure of successful partnerships may encourage more. Without a sustainability report that discloses relevant economic metrics, a city may miss opportunities.
Cities can also help themselves be more efficient and effective by reporting. For example, reporting energy, water, and fuel usage enables a city to provide benchmarks. Targets can then be established to reduce future usage and costs. Reporting on the quality of services delivered through customer satisfaction feedback can provide information about a city’s effectiveness. Customer satisfaction would be a metric under products and services in the social category of a sustainability report. Cities can identify areas that need improvement. A well-run city can communicate its progress and effectiveness by disclosing relevant metrics in a sustainability report.
How can we convince cities how important sustainability report is to their future? Let me know what you think.